Winning an election is not everyone’s cup of tea! The winners will always have tales of meticulous planning and aggressive strategies to share! Quite often,success of the candidate has lot more to do with his connect with the voters and how he is placed in the voters’ minds.Voters today are largely tech savvy and it is easier than ever to reach them and assure them that the candidate and party at large works for causes that matters to them the most.
A classic example of the power that a personalised platform can offer was www.My.BarackObama.com Instead of depending on external platforms like Facebook or MySpace,Obama’s campaign was built around this personal platform where they had complete control of the dialogues and nature of content. Content was crafted precisely the way they wanted.This platform was used as a rallying tool to get supporters excited, a messaging centre to communicate with supporters and allow them to directly contact interested voters on behalf of Obama, a revenue raiser and a planning tool to put local supporters in touch with each other and allow them to set up meetings and arrange events.
Fast forward to 2021,you have CampGain,the Election Campaign & Volunteer Management App with all these features and much more to help you digitally reach the voters and do your campaign in a smart and savvy way.
CampGain is developed around 3 critical ideas which are also the strategic factors as far as winning an election is concerned.
1. Creating a positive image about the candidate and the party.
2. Volunteer Management at grass root level
3. Data Analysis & Historical Reports to understand the voting pattern.
CampGain offers a platform where candidates can curate and share content to their voters through their volunteers.This will ensure that each volunteer shares content to the people in his or her network and since the receiver is acquainted with the sender,there is an element of trust throughout the process. More importantly, through CampGain,you can ensure that only relevant content is shared with your voters. This ensures that a positive brand image is created in the voter’s minds. Candidates can share anything and everything they need to create and maintain the positive vibe among the voters..
Volunteers are the backbones of any election campaign.They are the ones who know the voters on a personal level.With CampGain’s Volunteer Management Dashboard, managing your election campaign through thousands of volunteers becomes super easy.The chief election strategist / election manager can assign tasks and manage thousands of volunteers through a single dash board.
Another major deciding factor in winning the elections is the floating / swing voters. It is observed that the 3-7 percentage of swing voters in each constituency often decides which way the election is headed. Hence it is very vital to understand previous voting patterns and historical data of a constituency which can help formulate the best campaign that looks appealing and meaningful to the swing voters. CampGain gives you access to previous year’s voting data and provides analytics which helps to strategise your campaign accordingly.
Reference Marketing via sharing posts through various social media
Live option for Candidates to connect with voters
Internal communication option to message within groups created
Chat (one to one chat andgroup chat)
Task management system with reward points to boost the activities of the volunteers
Routewise Voters List
To give instructions to the party volunteers (irrespective of the volume)
Issuing Voters Slips
Voters political party marking option
Pre-poll option to predict the vote share
Take requirements from voters for continuous communication
Mark visit option to mark the visited houses
Poll voter option to mark the voters who have done polling
Political party wise polled and not polled list
Booth wise polled and not polled list
Booth wise voter list
Daily work report of volunteers
User wise Analytical Reports (maximum share/comments/likes)
User Log reports
Trending user reports
Task Listing Report
Voters List (Partywise/Age/caste)
House Visit List
Connect with your audience through your own personalized social
No need to manage multiple social media accounts.
Curate all content on a single application and share on multiple platforms in a much more organized way through a single click.
Access to content posted before a person signs up.
Information can be shared with your followers exactly the way you want them to receive it.
Complete control over the content.
No limit or restrictions on the volume of content that can be shared.
Create and share the “right content” to your audience based on the analytics and reports of the posts that has the highest engagement with your audience.
Options to chat with followers and create various groups based on various parameters like hierarchy/ region etc.
Drive engagement and connect with your audience through simple interactive sessions.
“Live” streaming feature to keep the users engaged and for regular interaction with them..
CampGain being a morally & socially responsible social media platform:
Does not allow any user to post any comments, photos, videos, etc. that suggest or encourage illegal activity or any content that is hateful or racially, ethnically or otherwise offensive.
Through CampGain users cannot transmit any material in any manner that is disruptive, threatening, profane, abusive, harassing, embarrassing, tortuous, defamatory, obscene, libelous or is an invasion of another person’s privacy.
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